Puella Magi Madoka Magica first aired as an animated TV series in January 2011 and caught the attention of the world. Director Akiyuki Shimbou, screenwriter Gen Urobuchi (Nitroplus), and character designer aokiume created a universe which depicted the daily lives of cute middle school girls, their unpredictable and thrilling adventures, and a world where teen girls and magical girls live together.
Featuring cutting edge creators including Shaft, the animation production team that worked on the expressive imagery, the parallel world designers Gekidan Inucurry, who created the avant-garde visuals, and Yuki Kaijura, who composed the dramatic background music, Puella Magi Madoka Magica received widespread critical acclaim.
The two theatrical adaptations of the TV series, Part 1: Beginnings and Part 2: Eternal, were released in 2012, followed by Puella Magi Madoka Magica The Movie -Rebellion- in 2013, which told a brand new tale. Rebellion was the first film adaptation of a late-night animated TV series to gross over twenty billion yen at the box office.